Breaking Through to New Heights: Driving Growth Through Scale and Profit Through Management | Wanma Tianyi Communication Wire & Cable 2026 Spring Marketing Conference Concludes Successfully

Spring heralds a new chapter, urging us to set sail with vigor. To seize the development opportunities of the new year, consolidate marketing synergy, clarify annual objectives, and empower frontline personnel, the Wanma Tianyi Communication Wire & Cable 2026 Spring Marketing Conference and Mobilization Meeting was successfully convened at the Innovation Park from February 27 to 28.

The conference, themed “Breaking Through Constraints to Achieve Growth, Seeking Scale for Expansion and Management for Profitability,” was attended by Huang Shengqiang, President of Wanma Co., Ltd., Ding Dali, Executive Vice President of Wanma Tianyi Communication Wire & Cable, members of the management team, and heads of various departments. Over 100 relevant personnel participated in the meeting.

The conference, themed “Breaking Through Constraints to Achieve Growth, Seeking Scale for Expansion and Management for Profitability,” was attended by Huang Shengqiang, President of Wanma Co., Ltd., Ding Dali, Executive Vice President of Wanma Tianyi Communication Wire & Cable, members of the management team, and heads of various departments. Over 100 relevant personnel participated in the meeting.

On February 28, Zhang Fan, General Manager of the Marketing Center, delivered an address. He focused on several key areas: performance review, metric analysis, segment-specific initiatives, talent development and succession planning, and platform and brand building. Aligning with industry trends, he outlined the core objectives and strategic priorities for the new year's marketing efforts. The focus will be on key accounts, core products, and market positioning. He encouraged all marketing personnel to proactively engage in the field, demonstrate their value through performance, and strive to achieve new milestones. This drive aims to help the company continue expanding its market share in the intelligent equipment cable sector.

Following this, the conference proceeded to the professional sharing and training segment, featuring content that was both specialized and practical. Twelve meticulously designed premium courses were offered, comprehensively covering multiple dimensions including marketing, product development, management, legal affairs, and finance, providing attendees with a wealth of actionable knowledge.

The International Marketing Sub-Center, Communication Products Project Department, Rubber-Sheathed Products Project Department, Rubber-Sheathed Cable Sales Company, Industrial Cable Project Department, Industrial Cable Sales Company, and Manufacturing Center successively shared courses including “International Marketing Analysis” and “Data Cables and Coaxial Security Cable Product Knowledge.” These sessions were closely aligned with practical operational needs, forming a comprehensive collaborative empowerment system that effectively addressed knowledge gaps across all stages. This initiative laid a solid foundation for enhancing the marketing team's efficiency and market penetration capabilities.

Yu Zhiwei, Head of Direct Sales at Wanma New Energy and Director of the Central Region, highlighted the company's new energy products. Aligning with industry trends, he provided a detailed explanation of the advantages and application prospects of the company's new energy-related products, laying the groundwork for future collaboration in expanding the new energy market.

Gao Zhenjun, Manager of the Process Technology Department at Wanma Cable, delivered a presentation on Wanma Cable products. He comprehensively outlined the company's core cable product portfolio, highlighting application achievements in power grids, energy, rail transit, and other sectors, thereby demonstrating the company's formidable capabilities in the cable industry.

To ensure the successful achievement of the 2026 marketing objectives, Ding Dali, Executive Vice President of Wanma Tianyi Communication Wire & Cable, signed the overall task assignment agreement with Zhang Fan, General Manager of the Marketing Center. Subsequently, Zhang Fan signed agreements with each sales company, and the directors of each sales company signed agreements with their respective project managers. Each signed document represents not only the transfer of responsibility but also a commitment to objectives. It clarifies work targets and responsibility allocation across all levels, uniting the company with the collective strength of “a united front can cut through gold.” This lays a solid foundation for the orderly advancement of marketing efforts in the new year.

Following the signing ceremony, Executive Vice President Ding Darei delivered a mobilization speech. He focused on five key areas: team management, business strategy, products and market, customer relations, and internal collaboration. Aligning with current industry trends and the company's development strategy, he outlined clear requirements for the 2026 marketing efforts. He encouraged all marketing personnel to remain steadfast in their confidence, confront challenges head-on, overcome obstacles, and pursue innovation. He urged them to strive to achieve the annual targets and contribute to the company's high-quality development.

At the conclusion of the conference, Huang Shengqiang, President of Wanma Tianyi Communication Wire & Cable, delivered a closing address. President Huang highlighted the immense market potential of the Wanma Tianyi Communication Wire & Cable sector, emphasizing the company's substantial growth opportunities within this field. He encouraged all employees to maintain confidence and resolve, urging them to persevere through challenges with courage and determination. President Huang emphasized that building a strong sales force requires moving beyond relationship-based marketing. Instead, the focus should be on creating value for customers, leveraging online platforms and client resources to cultivate niche markets. He stressed the need for seamless collaboration between sales and technical departments, urging all employees to master product knowledge, stay attuned to industry trends, and seize opportunities with keen insight. He called on every staff member to embrace new challenges with passion and self-belief, working together to drive the company's sustainable development.

As the new year unfolds, our journey begins anew. Moving forward, Wanma Tianyi Communication Wire & Cable will take this Spring Festival Marketing Conference as a fresh starting point. We will continuously strengthen product innovation, enhance service quality, and unite our team's collective strength. Keeping pace with the trends of new quality productive forces, we will deepen our focus on the high-end equipment cable sector, expand into international markets, and explore emerging fields. Through diligent action, we will fulfill our mission; through relentless effort, we will write a new chapter. Together, we will strive to compose a new chapter of high-quality development in the company's marketing endeavors!