Empower the sales team! Wanma Equipment Cable "Cornerstone Plan" Marketing Personnel Training Special Training Formally Launched

On August 29th and 30th, Wanma Equipment Cable successfully concluded the first course of the "Cornerstone Plan" training program for Wanma Equipment Cable Marketing personnel to enhance the comprehensive business capabilities of the sales team and help upgrade market competitiveness. Sales backbones, business managers, and related personnel from the company gathered together to systematically learn the core points of cable products and efficient sales methodologies through a dual track course of "professional knowledge+practical skills", laying a solid foundation for future market development and performance breakthroughs.

Deeply cultivate the core of the product and build a strong legal defense line

On August 29th, we will focus on the two core modules of "product knowledge+legal risks", aiming to help students comprehensively grasp product characteristics, accurately avoid contract risks, and provide professional support for customer communication and cooperation signing.

Product Knowledge Session: The training teachers from the company's technical team will use "theory+case studies" to break down the core points of the four major product categories. Industrial cables: Interpret product properties and sales key points, and guide customer pain point matching and selection based on scenarios; Fiber optic cable products: Compare the transmission distance and bandwidth differences between single-mode/multi-mode fiber optic cables, and explain the application advantages with communication engineering and data center cases; Rubber sleeve products: around the characteristics of flexibility, wear resistance, and waterproofing, the selection and after-sales points for outdoor scenes such as mining and construction are disassembled; Data cable: Focus on the transmission speed and shielding performance of Category 5e/Category 6 cables, and extract sales selling points based on smart home and enterprise cabling needs.

Legal Risk Course: The legal department analyzes common risks such as delivery cycles and payment methods from five dimensions: "review of contracting parties, investigation of clause traps, evidence chain management, risk warning, and dispute resolution", and guides salespersons to avoid potential risks in advance.

Focus on practical skills and master management tools

On August 30th, the company invited professional external teachers to give lectures on four aspects: "Fundamentals of Sales Psychology, Sales Techniques, Production of Sales Funnel, and Using Sales Funnel to Manage Teams and Sales Goals". The teachers mainly used the practical module of "Sales Ability+Team Management" to help salespeople improve customer communication efficiency and optimize team sales management processes through psychological theory, skill exercises, and tool applications.

In terms of sales psychology foundation, the teacher mainly focuses on "customer decision logic" and explains "demand motivation analysis, emotional influencing factors, trust building skills" and other content. In terms of sales skills, the teacher combines sales experience to share the full process skills of "customer development, demand mining, objection handling, and contract promotion". In terms of sales funnel production and team management application, the teacher mainly guides salespeople to create personalized sales funnels through five major links: "potential customer acquisition, intention customer screening, demand confirmation, proposal quotation, and contract closing" through customer grading and conversion rate statistics; Subsequently, combining with the team management scenario, demonstrate how to monitor data at various stages (such as potential customer conversion rate and quotation success rate) through the sales funnel, accurately identify the team's sales shortcomings, and develop targeted improvement plans.

The end of the first phase: not only the endpoint, but also the starting point for continuous growth

The first phase of the training was a combination of theory and practice, closely focusing on market demand and sales pain points. The trainees provided feedback that they have not only mastered the technical details of the product, but also mastered the basic tools of sales and management, and have a clearer understanding of the future growth direction.

This training is an important measure for the enterprise to empower the sales team and deeply cultivate the cable market. In the future, the "Cornerstone Plan" will continue to promote the professional upgrading of the sales team through a coherent and systematic training model, helping them respond to customer needs with more accurate services and expand the market with stronger competitiveness, injecting long-term momentum into the high-quality development of the enterprise.